The Transformation Imperative for Small and Midsize Consumer Product Firms

Consumer product (CP) companies tend to lag behind when it comes to investment in emerging technologies such as IoT and Big Data. But CP firms are beginning to focus more on these technologies and digital transformation in general, and they should commit to engineering a digital work culture to successfully realise its full potential.

This report is part of the Digital Transformation Executive Study carried out by Oxford Economics and SAP, and it covers:

• Why small and midsize CP firms are lagging in technology investment, and why this will change in the near future
• The improvements on business functions that CP firms are expecting to see from their investments, and
• Why digital transformation requires comprehensive organisational change to be successful

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